About the awards

The Baby Innovation Award is the biggest yearly award show in the baby-product market that not only offers extraordinary awards but also incorporates plenty of media coverage. The award show is organized by the trade magazine BabyWereld in association with the consumerfair Negenmaandenbeurs.

Why enter the award show?

Entering the competition means you have a chance at winning one of the prestigious awards which will open many doors for you in the future. You can count on more brand awareness and attention in various media, both print and online, giving you a head start in sales. Our Baby Innovation Award logo works as a quality mark for your products:  improving your consumer’s confidence and pulling you ahead of the competition! By participating you can expect:

  • Media coverage for all entries through BabyWereld and BabyInnovationAward.nl
  • For nominees and winners: media coverage through BabyWereld, BabyInnovationAward.nl, BabyTrendWatcher.com and the Negenmaandenbeurs.
  • A spot at the Innovation Award stand at the Negenmaandenbeurs.
  • A chance at winning the Baby Innovation Award in 6 categories plus the Green Award and Design Award.
  • Nominees will have the opportunity to demonstrate their product during the Mums Juryday of the Negenmaandenbeurs and have a chance at winning the Consumer Award with a promotional package for spending at the Negenmaandenbeurs as price.
  • Press releases send to all relevant media.
  • Stickers with logo, certificates and digital logos for all commercial purposes for the winners and nominees.

The categories for the Baby Innovation Award:

The award show will consider the following 6 categories:

  1. Mobility
  2. Travel & Safety
  3. Feeding
  4. Care
  5. Furniture & Decoration
  6. Toys & Gifts

Moreover you have a chance at winning the Green Award, the Design Award and the Negenmaandenbeurs Consumer Award.

Award show procedure

November 5, 2019: deadline for application
Applicaton of your product by this site in the 6 categories. You can enter your product also for the extra category Green. You automatically make a chance to win the Design Award and Consumer Award.

November 12, 2019: professional jury day
A professional jury will consider all entries and decide on the nominations based on their rating. The professional jury consists of representatives and experts deeply involved with the babymarket, consumer organizations and media.

Mid January 2020: Mums Juryday
The Negenmaandenbeurs will invite a group of mums to consider all nominees. They will give points and determine the Top 5 for the Consumer Award.

February 2020: online voting
As of February 1st and on the Negenmaandenbeurs in Amsterdam RAI, consumers have the opportunity to cast their online votes on the Top 5 for the Consumer Award. By participating they make chance of winning one of these 5 nominated products.

February 2020: deciding the winners
Category awards: professional jury nominates, category winners will be determined by 50% professional jury and 50% Mums Juryday.
Consumer awards: mums of the Juryday determine the top 5 of the nominations and give points as well. The winner will be determined by 50% of the Mums Juryday en 50% of the online voting.

February 2020: awards ceremony
The award ceremony will take place short before the Negenmaandenbeurs or on the first day of the show. The Consumer award will be announced on the last day of the Negenmaandenbeurs.

Entering multiple products is possible. All products that entered the market through trade fairs in the last year are eligible.

Entry and registration only online

The products are ought to be received by the organization before November 5, 2019.
Address: BabyWereld BV, Frederik van Eedenlaan 2, 1262 AB Blaricum.

Ensure your product is presentable and include any test information if possible. You are allowed to present and elaborate on more complex products such as car seats and strollers/prams at the professional jury day. Do you have any questions? Call us or mail at: info@babyinnovationaward.nl For more information please read the full regulations.

To the entry form!