About the Award Show
The Baby Innovation Award show is the largest annual event for the baby-product market, offering not only extraordinary awards but also a lot of media coverage. This election is organized by Publisher BabyWereld (puplisher trade magazine BabyWereld) in association with the Negenmaandenbeurs.
Why enter the award show?
Entering the competition means you have a chance of winning on of the prestigious awards that will open many doors. You can count on more brand awareness, a lot of media coverage, both print and online and thus giving you a head start in sales. You will also receive a place on the ‘Innovation Street’, including sales opportunities and (shared) storage facilities at the Negenmaandenbeurs. This means 37,000 expectant and new parents can experience your product. A product with this logo works as a quality mark: it creates trust and gives you a competitive edge! By participating, you can expect:
- Exclusive use of the ‘Nominated’ or ‘Winner’ logo.
- The chance of winning the Baby Innovation Award in 8 categories. Also a chance to win the Green Award, Design Award and the Negenmaandenbeurs Consumer Award.
- A dedicated space on the ‘Innovation Street’ at the Negenmaandenbeurs, including sales opportunities and shared storage facilities. The Negenmaandenbeurs attracts more than 37,000 expectant and young parents. On the ‘Innovation Street’, you will have the opportunity to showcase and sell your product as part of a collective presentation designed to generate strong visitor traffic and maximise exposure to your target audience.
- Two wristbands per day for admission to the Negenmaandenbeurs.
- Festive Award Ceremony on second day of the Negenmaandenbeurs at the ‘Innovation Street’.
- A listing on the sites Baby Innovation Award.nl (226,000 visitors a year) and the Negenmaandenbeurs (615,685 visitors and 16,600 Instagramfans)
- Broad media coverage via the trade magazine BabyWereld (site: 500,000 visitors and 3,384,000 event tracking a year, print: 2,500 copies, 4,450 newsletter addresses), Negenmaandenbeurs (database 68.855).
- An expert assessment of your product by a professional jury.
- A live demonstration during the Mum & Dad Juryday with direct feedback from mothers, fathers and influencers.
Furthermore, as a nominee and/or winner you can count on the PLUS PACKAGE
- Landing page for your nominated product.
- Media kit with digital logos for use in print, online and social media.
- Posts on social media channels in cooperation with social media agency.
- Are you a startup? Then we will create a free Starter Story for your product introduction on the Baby Innovation Award site!
The categories of the Baby Innovation Award Competition
The election consists of 8 categories: 1. Mobility | 2. Travel & Safety | 3. Health & Monitoring | 4. Feeding | 5. Care | 6. Furniture & Decoration | 7. Toys & Gifts | Baby Impact
Attached to the the registration form, you will find an enumeration of products falling under a certain category. In addition to these awards, you have a chance of winning the Green and Design Award (jury prizes) and the Negenmaandenbeurs Consumer Award.
Award show procedure
November 1, 2026: deadline for application
Application of your product via the site in 1 of the 8 categories. You automatically make a chance to win the Design Award and the Negenmaanden Consumer Award. For the Green Award you can let us know on the application form is you want participate or not.
November 10 2026: the professional jury decided on the nominations
During the expert jury day, the nominations for each category will be designated. The professional jury consists of a team of experts from several disciplines. The next day the nominees will be announced.
January 20 2027: Mum & Dad Juryday
On behalf of the Negenmaandenbeurs, mothers, fathers and influencers from all over the country come to assess the nominations and give points. As a nominee, you will have the opportunity during this day to demonstrate your product live and receive valuable feedback immediately.
February 1 – 17 2027: online voting
From the 1st till the 17th of February voting online is possible for the Negenmaandenbeurs Consumer Award.
Consumers will be given the chance of winning one of the nominated products.
February 18 2027: deciding the winners and ceremony
Category Awards: the professional jury nominates the candidates, category winners will be determined by 60% professional jury and by 40% Mum & Dad Juryday. The winners will be announced during the Exposants Network Breakfast.
The Negenmaandenbeurs Consumer Award: this is determined by 50% Mum & Dad Juryday, 50% online voting and at the Negenmaandenbeurs.
Entry fees
A registration fee is required for participation. This includes logistical costs, elaboration of the given information, making a jury file, explanation and presentation during the professional jury day, possible storage up to the jury days and Negenmaandenbeurs, co-organizing the Mum & Dad Juryday and a dedicated place on the ‘Innovation Street’ at the Negenmaandenbeurs.
The fee for entering a product amounts to €295.
In case of nomination, the contribution is €1,395, including a dedicated space at the ‘Innovation Street’ at the Negenmaandenbeurs.
We can offer startups a discount for entering the election (not on nomination costs), please get in touch with us for more information.
Application and entering the product
Your application and product must be received by the organization BEFORE THE 1st OF NOVEMBER 2026. It is possible to enter more products, but price will be the same per product.
Address: Uitgeverij BabyWereld, Leo Gestelstraat 4, 2023 XW HAARLEM, The Netherlands.
Make sure your product is ready to be presented and add important product information and test reports if available before the juryday on on the 10th of November.
For technically complex products such as strollers, car seats and baby monitors, a request may be made for a short demonstration during the expert jury day.
Questions? Call or mail us at [email protected]
For further information please refer to the regulations.